Motto Auction (Thailand) Co., Ltd



About Us

MOTTO Group (Thailand) Co., Ltd. has over 20 years of experience and expertise in the Thai automotive business. it is a one-stop service provider for auctions, logistics, quality assessments, pricing, website mediation (buy-sell), and running both on-the-ground and online auctions. They cover all trading strategies to connect administrative channels and services. Motto meets the needs of customers with professional employees and motto’s innovation that combines business information with a Personalized Omni-channel Experience to connect every buying and selling experience to meet a variety of markets across all channels.

Motto Group Products & Services

• Motto Auction*
• Motto Raka*
• Logistics
• Repossession services
• Dealer Services
• Technologies
• Title Book
• Facilities
• Stock Audit

Motto Auction

Motto Auction has seen strong growth and continues to serve auto dealers, manufacturers, financial institutions, insurers, rental and lease companies, motorbike financiers, farm equipment, trucks and NGO’s. Headquartered in Bangkok, Motto partners with over 3,000 dealers and touches thousands of vehicle transactions in Thailand through the auto life cycle.

Motto Auction operates its vehicle auction & auto remarketing business for 20 years with its four branches including Bangkok, Phitsanulok, Nakhon Ratchasima and Chiang Mai. Motto Auction Bangkok operates seven auction lanes every Wednesday utilizing in lane & online technologies; Simulcast (available on PC and mobile application).

Motto Raka

In its quest to achieve the company’s mission and support the Government’s “Thailand 4.0” directive, Motto Auction officially introduced MottoRaka (Thailand) Co., Ltd. in November 2019 to offer the first AI-driven data website,, to facilitate fair pricing/deals for those wishing to sell their cars or buy a second-hand car in Thailand.

Compiled from over 20 years of data more than 30,000 sub-models, car colors, car mileage and vehicle condition, Mottoraka will prove to be a boon for everyone, including dealers and financial/insurance entities, wishing to check the value of any type of vehicles before trading-in, buying or selling. It is envisaged that the website, which incorporates Classified Car Listing, editorial content and Dealers’ platform will become the official digital manual to refer to for fair and trustworthy depreciation value of any vehicle brands and models.


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Rep/Contact Info

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Simon Moran
Chief Executive Officer of Motto Group