YPC: From Insight to Influence: The Psychology Edge for Young Professionals
Date and Time
Wednesday Oct 22, 2025
3:00 PM - 5:00 PM ICT
3:00 pm: Registration opens for pre-event networking period
3:30 pm: Guests seated for program start
4:50 pm: Program concludes
5:00 pm: Networking
Entrance fee includes finger food and beverages. Also includes one beverage coupon for Wine Connection.
Location
True Digital Park, West Building, 2rd Floor, Classroom 1-3
BTS: Punnawithi (direct exit to True Digital Park)
Click here for directions to Classroom 1-3
Please note that most venues in True Digital Park are fully wheelchair-accessible, but Townhall L is not. If you have mobility concerns, please contact our staff so that we can confirm suitability of the venue.
Fees/Admission
Members: 600 baht
Non-members: 900 baht
Young Professional rate: 350 baht
Professionals under 30 years qualify for a special discounted rate. Please enter your age at time of booking. Non-members may be asked to show ID at the event registration desk.
Entrance fee includes finger food and beverages. Also includes one beverage coupon for Wine Connection.
Contact Information
Jang
Send Email
Description
Calling all young professionals! The AMCHAM Young Professional Committee is pleased to invite you to their upcoming event exploring psychological dynamics in the workplace and the marketplace.
Discover how to turn understanding into action with Gary van Broekhoven, consumer psychologist, university lecturer, and creator of the GRAMS Method a powerful framework for quickly uncovering what people really think, feel, and need. With 27 years of experience across industries from gaming to healthcare, Gary has helped brands like Disney and American Express transform behavioral insights into products, services, and strategies that stick.
In this session, you'll learn how to:
- Decode human behavior to navigate workplace dynamics with confidence.
- Ask high-impact questions that uncover hidden needs and motivations.
- Apply behavioral design principles to influence decisions and drive results.
About the speaker
Gary van Broekhoven is a consumer psychologist, university lecturer (ESADE; University of the Thai Chamber of Commerce, Bangkok), and inventor of the GRAMS Method for understanding users and customers, a practical framework for fast, insightful stakeholder and user interviews. With 27 years'experience, Gary began by designing gambling machines, gaining first-hand insight into habit formation and ethics, before moving into a broad range of industries, notably healthcare, where the focus is on improving people's lives. He has worked with leading innovation consultancies and global brands, including Disney and American Express, helping teams turn behavioral insight into products and services that stick. Today, he advises organizations, teaches, and delivers masterclasses in consumer psychology and behavioral design.
Printed courtesy of www.amchamthailand.com/ – Contact the The American Chamber of Commerce in Thailand for more information.
101 True Digital Park, Griffin Building,, Bangchak, Phra Khanong, Bangkok 10260 – +66 (0)2 119 3350 – event@amchamthailand.com