Description

Calling all young professionals! The AMCHAM Young Professional Committee is pleased to invite you to their upcoming event exploring psychological dynamics in the workplace and the marketplace.

Discover how to turn understanding into action with Gary van Broekhoven, consumer psychologist, university lecturer, and creator of the GRAMS Method™ a powerful framework for quickly uncovering what people really think, feel, and need. With 27 years of experience across industries from gaming to healthcare, Gary has helped brands like Disney and American Express transform behavioral insights into products, services, and strategies that stick.

In this session, you’ll learn how to:

• Decode human behavior to navigate workplace dynamics with confidence.
• Ask high-impact questions that uncover hidden needs and motivations.
• Apply behavioral design principles to influence decisions and drive results.

Gary van Broekhoven is a consumer psychologist, university lecturer (ESADE; University of the Thai Chamber of Commerce, Bangkok), and inventor of the GRAMS Method™ for understanding users and customers, a practical framework for fast, insightful stakeholder and user interviews. With 27 years’ experience, Gary began by designing gambling machines, gaining first-hand insight into habit formation and ethics, before moving into a broad range of industries, notably healthcare, where the focus is on improving people’s lives. He has worked with leading innovation consultancies and global brands, including Disney and American Express, helping teams turn behavioral insight into products and services that stick. Today, he advises organizations, teaches, and delivers masterclasses in consumer psychology and behavioral design.