Description

Explore the latest trends in B2B marketing for 2023 with an expert panel of speakers.
 
The B2B space is a notoriously difficult sector when it comes to marketing. Most agencies focus on the more lucrative B2C sector and the customer journey is often non-linear with major purchases being made every one to two years.
 
So how can a B2B business stand out in 2023? In this event, speakers will examine the data on how B2B customers make purchasing decisions. Speakers will look at case studies for how executive branding is a major driver of B2B success online and will explore the best practices of Southeast Asia's largest independent law firm.
 
About the Speakers:
 
Chris Cracknell, the Chairman of Grant Thornton Thailand and Chair of the British Chamber of Commerce. Chris was also Global CEO of the OCS Group for 19 years and serves many leading B2B organizations in non-executive roles. During his long and successful career, Chris has seen many changes in the B2B marketing space. Today, he's one of Thailand's leading B2B experts on LinkedIn with 30,000 connections on the platform. Chris will share his approach to successfully engaging with a modern B2B audience.
 
Zac Robinson, the Director of Business Development, Tilleke & Gibbins. His duties are focusing on business strategy and sustainable growth across Southeast Asia. As a qualified lawyer working in the marketing space, Zac has a 360-degree understanding of the needs of both fee earners and clients, and will share best practice on how to engage with a B2B audience at every touch point.
 
Justin St-Denis, the Director of Digital Storytelling, Lexicon. Lexicon is a Bangkok-headquartered agency focusing on B2B marketing. Justin will run through the data on B2B marketing trends and give insights into the best platforms and content marketing approaches for 2023.