Description

We all know them: the best cause marketing campaigns targeting women and girls from brand powerhouses like Always (#likeagirl), Nike (Dream Crazier) and Dove (#realbeauty).
Connecting your company and brand to a purpose in an authentic and meaningful way is a win for the consumer, a win for the cause and of course the brand. 
 
Learn how brands are successfully leveraging the values of today's socially conscious female consumers in Asia as they build brand loyalty with this lucrative segment. Join the AMCHAM Communications and Marketing Committee and the AMCHAM Women Committee as we hear from our high-profile speakers from across the marketing industry.   
 
Our Speakers:

1. Onanong Pratakphiriya, Director of Communications and Government Affairs, L'Oréal. She leads all corporate communications operations, public affairs strategy, and sustainability coordination for the company in Thailand and Myanmar. Her priority is to strengthen the company reputation and leadership through corporate initiatives both internally and externally. Prior to joining L'Oréal Thailand, Onanong served as Communications Director at Ford Sales and Services (Thailand). In this role, she drove initiatives in corporate PR, product branding, and CSR as well as handling overall media strategy for Ford Thailand. She also previously had corporate experience at Philip Morris (Thailand) Ltd., where she was in charge in external affairs, regulatory and issue communications, stakeholder coalition as well as charitable contributions programs.
2. Steven Cohen Dumani, Brand Lead, Procter & Gamble. He is an innovative brand builder with experience across Europe & Asia. He is leading Procter & Gamble brand function for Hong-Kong & Taiwan. Steven has a long-standing passion for digital transformations with hands-on experience of its impact on brand building. He grew-up in Switzerland where he studied computer science when Altavista was still a thing.
3. Patt Nitikarn, SVP, Regional Lead for Brand & Creative, Edlman. He brings more than a decade of Brand and Campaign management to Edelman Thailand, where he leads purpose-driven campaign and integrated communications across global clients like Nissan, Ajinomoto and Shell. Prior to joining Edelman, Patt served as a strategic planning director at leading creative agencies like BartleBogleHegarty in Singapore, J. Walter Thompson in Tokyo, and Cheil Worldwide in Bangkok where he managed global brands and businesses like Samsung, Kellogg’s, Marshall, Adidas, Electrolux, and a number of Unilever brands in the beauty and personal care category. 
4. Saranee Boonritthongchai, Head of Consumer Marketing at Google, Thailand and Vietnam. She is the Head of Consumer Marketing, overseeing the development of marketing strategy and communication for Thai & Vietnamese consumers. She also takes care of digital ecosystem development across key stakeholders. Prior to joining Google, Saranee has over 10 years of experience at Procter & Gamble Singapore and Grey New York. .

Moderator: 
Lisa Foss, Commercial Officer, Embassy of the United States. As part of the U.S. Foreign Commercial Service, She works with U.S. companies to promote U.S. exports abroad and address barriers to doing business in Thailand. She has served with the U.S. Department of Commerce for over 20 years and has received several Departmental awards including two Gold Medals, the highest civilian award given by the Department, for outstanding achievement in federal service. Lisa has a Master of Arts in European Studies from The George Washington University, Washington, D.C. and a Bachelor of Arts in International Relations and German Studies from the University of Minnesota, Minneapolis, MN.