Rufus Sithu, a seasoned Burmese communication professional with eleven years' experience in global advertising and communication agencies. Specialising in public relations, marketing, and communication management, he excels in strategic planning, team leadership, creative problem-solving and impactful marcom campaigns such as social good, cause marketing, advocacy and public service announcement campaigns. With a track record of exceeding organisational goals, his expertise spans branding, social listening, content marketing, and project management. Currently based in Bangkok, he is driving social innovation initiatives at Steps Social Enterprise.