Korean Airlines Co., Ltd.
In 1969, Korean Air Lines Co., Ltd. was in decline. An offer to privatize the airline by the Hanjin Group, specialists in transportation, was the start of a new chapter in growth and success.
Korean Air introduced its 100th aircraft in 1995 and displayed consistent growth until the mid-1990s. It was then that new challenges arose, including over-saturation of the aviation industry and increasingly intense competition. Under such circumstances, President Yang Ho Cho, son of founder Choong Hoon Cho, became the Chairman and CEO, bringing his innovative mindset and excellent business sense to the company.
President Yang Ho Cho leads Korean Air according to his father's business philosophy and methods. Under his leadership, Korean Air joined distinguished world carriers such as Delta Air Lines, Air France and Aeroméxico to establish a truly world-class air alliance, SkyTeam.
The company celebrated its 35th anniversary in 2004 with a celebration and rededication to service by adopting the slogan, 'Excellence in Flight.' The following year, a new, fresh and future-oriented CI (Corporate Identity) was created as a measure to achieve such vision and mission.
Today, Korean Air is an innovative leader in the global aviation industry known for its dedicated service that surpasses client expectations.
Korean Air has one of the largest global networks in the industry, connecting 125 cities in over 45 countries, including 12 domestic cities in Korea.