After a year of unprecedented disaster and turbulence - the Covid-19 pandemic, economic crisis and political instability - the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Adding to this is a failing trust ecosystem unable to confront the rampant infodemic, leaving the four institutions - business, governments, NGOs and media in an environment of information bankruptcy and a mandate to rebuild trust.
In this webinar, we will unveil the findings for Thailand and explore its implications within our society.
Adrian Warr, CEO, Edelman Hong Kong, Taiwan and Market Growth Thailand on Trust Barometer Findings for Thailand
Rob Candelino, CEO, Unilever Thailand and Inland ASEAN
Dr. Pavida Pananond, Professor of International Business, Thammasat Business School
Pranapda Phornprapha, Founder, Drangonfly360, President, Siam Music Yamaha and VP of Business Development, Siam Motors
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work.
About the Trust Barometer
The 2021 Edelman Trust Barometer is the firm's 21st annual trust and credibility survey. The survey was powered by research firm Edelman Data & Intelligence (DxI) and consisted of 30-minute online interviews conducted between October 19 and November 18, 2020. The 2021 Edelman Trust Barometer online survey sampled more than 33,000 respondents, which includes 1,150 general population respondents across 28 countries and 200 informed public respondents in each country, except China and the U.S., which have a sample of 500 informed public respondents each and Nigeria which has 100 informed public respondents. All informed public respondents met the following criteria: aged 25-64, college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit https://www.edelman.com/trust-barometer