Digital Economy Committee: Go Global, Enabling Cross Border
Date and Time
Tuesday Oct 18, 2022
3:00 PM - 4:30 PM ICT
Location
True Digital Park, Griffin Building 7th Floor, Townhall L
BTS: Punnawithi (direct exit to True Digital Park)
For directions to the Griffin Building, click here.
Fees/Admission
Members: 400 baht
Non-members: 800 baht
Entrance fee includes finger food and beverages.
Contact Information
K. Pat
Send Email
Description
Sixty percent of the 2021 GDP in Thailand is from exports, according to the World Bank, and AlphaBeta SME survey from 2021 shows that lack of knowledge on consumer preferences and lack of information on how to sell abroad are key factors slowing businesses in Thailand from going global.
AMCHAM Thailand, jointly with the BCCT, are delighted to host a panel on technology, tools, and experiences to enable your business to go cross border. Please join us on October 18 in person for an informative panel and networking session.
Thank you to Amazon Global Selling for your generous sponsorship of the event.
About the Speakers:
Napatra (Joy) Charassuvichakanich, Head of Mid-Market Lead Generation Business, Google Customer Solutions, Thailand. Joy is an 8-year Googler with expertise in digitizing large and mid-sized clients in a dynamic environment with measurable impact. Prior to leading mid-market segment for Google digital marketing, Napatra advised Thailand’s top financial institutions and airlines on digital marketing and sales strategy. She had a management consulting background prior to Google. She holds a Bachelor’s degree in Architecture and Mandarin Chinese from the University of Virginia.
Nu L., Head of Commerce, MAQE. Nu has six years of experience in Regional Technical Product and Project Management roles at a leading e-commerce enabler in Southeast Asia, serving 100+ brands in the region. Currently, she leads an e-commerce Supply Chain Management Platform implementation of both system and Standard Operational Procedures (SOP) to a successful roll out in 5 countries, and has developed a strong understanding of end-to-end e-commerce processes and market practice with web stores, marketplaces, and fulfillment that includes working with multiple regional logistics partners. Nu has a proven track record creating custom technical solutions and operational processes for enterprise customers in multiple segments (e.g. Fashion - Adidas, Prestige Cosmetic - 7 brands under Estee Lauder Group, Technology - Samsung, Retail - Robinson).
George Hartel, COO, Supara Group (Brands: School Mask Pack, The Good Day Lab, GQ Apparel, and Picknature). George has a deep history in company strategy and brand transformation, with an emphasis on innovation models, e-commercial development, new market entry, and breakthrough digital marketing. With more than 18 years in business internationally, he has helped Supara Group to transform from a family business into a top brand in Thailand as well as the top seller internationally on Amazon marketplace under three newly created e-commerce brands: School Mask Pack in partnership with Crayola, The Good Day Lab, and Picknature.
Atul Tuli, Managing Director, SAP Indochina. Atul is focused on driving cloud business and supporting customers and partners in their digital transformation journeys. An enterprise software sales professional with 25 years of industry experience, Atul has built new category IT businesses in Asia Pacific, focusing on Enterprise Software, Digital Transformation, Customer Experience (CX) and Employee Productivity (EX).In the last 10 years, he has specifically been focused on Enterprise Cloud Solutions. Additionally, Atul cultivated a strong sales team to help customers in Southeast Asia accelerate their digital transformation in the #NewNormal.