Communications & Marketing Committee: How to Make the Most of 2021’s Key Trends in Marketing
The rise of e-commerce in products and services, building brand loyalty by creating tribes, consumer demands for brand authenticity, these are just a few of the exciting key trends in marketing for 2021. Please join the AMCHAM Communications and Marketing Committee and our amazing panel of marketing insiders and business leaders as we discuss 2021's marketing trends, learn best practices and examine business case studies to see how brands are adapting to these changing and emerging trends.
1. Grace Clapham, Head APAC Community Partnerships, Facebook. Grace is the Head of Community Partnership APAC for Facebook, based in Singapore. In her role, she supports community leaders using Facebook's Family of Apps to grow their communities whilst also providing funding, networks and programs. Prior to joining Facebook, she spent ten years building several businesses working within the creative, startup, and social innovation sectors. At the same time, she started to create strong ecosystems and communities across the South East Asian region. She is a Global Inspirational Leaderships Awards and CMO Asia's 50 Women Leaders Award for Leadership Excellence recipient, as well as being a judge for the NUS-DBS Social Innovation Challenge, and being on the sub-committee for women entrepreneurs at ACE Singapore. Outside of work, she loves reading, traveling and yoga.
2. Tom Yu is Vice President, Head of LazMall Crossboarder, at Lazada where he leads bringing global brands to Thai consumers. Prior to this role he was head of Business Development at Lazada leading LazMall brands onboarding through the incubation process covering from local Small Medium Enterprises (SMEs) to global brands across the platform.
3. Anuchida Iacharoen is Senior Executive Manager for LEGO at DKSH Thailand. Previously she managed brands such as Philips Avent and Lock&Lock.