Are you wondering what Facebook insiders know about using Facebook that you don’t? If you had 15 minutes with a Facebook team member who helped the world’s biggest advertisers get the most out of the platform what would you want to know? Are you reaching the right audience with the right content at the right time? Are you measuring the right results for your business?
If you want to know the answers to these questions, then the Boost your Business with Facebook Workshop is for you.
Please note that this is an intermediate level workshop being conducted by Facebook team members. In order to get the most out of this event, it is HIGHLY recommended that you meet the three criteria below:
- Have already set up a Facebook page and an Instagram page
- Have previously used the Facebook advertising platform
- Have a specific need for more sophisticated Facebook marketing – moving beyond just boosting a post
Workshop Agenda:
Large Group Session (Main Room) (1 hour)
- AMCHAM Opener– John Da Silva (AMCHAM)
- Topic 1: Overview of Facebook - Methit Mukdasiri (Facebook)
- Topic 2: Getting your account ready for Facebook Ads - Daniel Lasavanich (Facebook)
- Topic 3: Choosing the right campaign objective - Arthit Naidu (Facebook)
Break (15 minutes)
Break Out Sessions (1 hour):
- Group A (Main Room)
- Clinic Session (60 minutes – in parallel) - Arthit Naidu and Daniel Lasavanich
- Group B (Breakout Room 2)
- Utilizing various creative formats (30 mins – in parallel) - Methit Mukdasiri
- Measuring what matters (30 mins – in parallel) - Pratt Hetrakul
- Group C (Breakout Room 3)
- Measuring what matters (30 mins – in parallel) - Pratt Hetrakul
- Utilizing various creative formats (30 mins – in parallel) - Methit Mukdasiri
Please note that in order to comply with privacy requests, no recording or sharing of slides will be permitted during or after the event.
All-star team of Facebook trainers:
- Arthit Naidu - Client Solutions Manager. Arthit works extensively with advertisers in technology, telecommunications, and travel. He formerly led teams at Uber Eats and Grab Food.
- Daniel Lasavanich - Client Solutions Manager. Daniel works extensively with advertisers in retail and e-commerce. He formerly worked at Lazada where he led the regional performance marketing team.
- Pratt Hetrakul - Marketing Science Lead. Pratt is the country lead for marketing science, where he helps advertisers conduct experiments and improve campaign measurements.
- Methit Mukdasiri - Vertical Lead. Methit is the country lead for retail, e-commerce, telecommunications, technology, and travel. He has extensive experience in driving business impact for startups and large listed companies.